Comparison · checked 15 October 2026

Upkept or Wix: which suits your business?

Wix is one of the best-known website builders, and for plenty of people it's the right choice. Upkept is a different kind of thing: we build your site and look after it for you. Here's a fair comparison, using Wix's own UK prices.

The short answer

  • Choose Wix if you want to build and edit the site yourself, need an online shop or bookings built in, and want the lowest monthly cost.
  • Choose Upkept if you'd rather never touch an editor, and want the site built, hosted, secured and changed for you for one monthly price.

How much does a Wix website cost in the UK?

These are the prices on Wix's UK plans page on 15 October 2026:

Wix planPer monthPer yearWhat Wix lists
Free£0£0Wix branding; a premium plan is needed to connect your own domain
Light£9£108Free domain for a year, 2 GB storage, light marketing suite
Core£16£19250 GB storage, accept payments, basic eCommerce, scheduling
Business£25£300100 GB storage, standard eCommerce, scheduling
Business Elite£119£1,428Unlimited storage, advanced eCommerce

Wix says displayed prices are for yearly subscriptions paid in full at the time of purchase, that other subscription periods are available, and that prices exclude applicable taxes, set by your billing address. Most premium plans include a free domain voucher for one year, valid only for a new domain bought from Wix. Wix offers a 14-day money-back guarantee.

On top of the plan, budget for your time. Wix gives you the tools; building the site and keeping it up to date is your job, or a designer's, and Wix's site points to its own marketplace for hiring one.

Is Wix a good website builder?

For many people, yes. On its own plans page, Wix lists:

The things to weigh up:

Upkept and Wix side by side

Wix (Light to Business)Upkept
Who builds itYou, with templates and AI toolsWe do
Price£9 to £25 a month on a yearly plan, plus tax£99 a month, no setup fee
First year£108 to £300, plus tax£1,188
Making changesYou, in the Wix editorAsk by chat, see a preview, approve
Online shop and bookingsYes, on Core and aboveNo; your site links to the tools you use
HostingIncludedIncluded, with daily backups
Your domainFree for a year with yearly premium plansBring yours free, or a new one from £12 a year
LeavingThe site stays on Wix; your domain can moveYour domain and content go with you; the software and design stay with us
Support24/7 customer careReal people in the UK, by email

When Wix is the better choice

When Upkept is the better choice

Moving from Wix to Upkept

Because a Wix site can't leave Wix's servers, moving means rebuilding, which is what we do anyway. We use your current site as the starting point so nothing important is lost. If you bought your domain from Wix, you can transfer it to another provider or point it at your new site; Wix's help centre explains both. If you registered it elsewhere, you just point it at us.

See your business on Upkept, free

Sources

Prices were read from each company's own UK website on 15 October 2026. They change, so check before you buy.

  1. Wix plans: Free, Light £9, Core £16, Business £25 and Business Elite £119 a month; yearly subscriptions paid in full; prices exclude applicable taxes; domain voucher, money-back guarantee and plan features as listed.
  2. Wix Help Center: exporting or embedding your Wix site elsewhere: A Wix site needs to be hosted on Wix's servers.
  3. Wix Help Center: transferring your Wix domain away from Wix: Domains bought from Wix can move to another provider.
FAQ

Upkept vs Wix questions

How much does a Wix website cost in the UK?

On Wix's UK plans page, checked on 15 October 2026: Light £9, Core £16, Business £25 and Business Elite £119 a month, for yearly plans paid upfront and excluding applicable taxes. There's also a free plan, which shows Wix branding and can't use your own domain.

Is Wix a good website builder for a small business?

For people who want to build and run their own site, it's a capable choice, with lots of templates, AI tools and built-in shops and bookings on its higher plans. If you'd rather not build or look after a site yourself, a managed service suits you better.

Is Wix free?

Wix has a free plan, but sites on it carry Wix branding and can't use your own domain. Connecting your domain and removing the branding needs a premium plan.

Can I move my Wix site to another host?

No. Wix's help centre says a Wix site has to be hosted on Wix's servers. You can transfer a domain you bought from Wix to another provider, or point it at a new site.

Can Upkept rebuild my Wix site?

Yes. We use your current site as a starting point, so the words and details you want to keep come across, and you can bring your domain at no extra cost.

Is Upkept more expensive than Wix?

Yes, in money: £99 a month against £9 to £25 for Wix's main plans. The difference is who does the work. With Wix you build, update and look after the site; with Upkept we do, and you ask for changes by chat.

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